About Us

Join Us on this Moisture Journey

Our Founder & CEO, Calveina

4c Moisture was created by Calveina Forde

Calveina works in mental health field as an Assistant Director- she support clients with psychological diagnosis. She has two child a boy and a girl. Calveina’s haircare journey started in 2008. She used varieties of products to help her maintain healthy hair. In 2011 Calveina started making products because she understood ingredients matters to maintain moisturized and hydrated hair. She understood to minimize dryness, breakage and hair damaged to kinky curly, and coily hair ; hydration and moisturizing of the hair cuticles matters. Calveina started 4c Moisture to provides outstanding ingredients that’s gentle on the hair cuticles and scalp to effortlessly maintain hydration and moisturized hair.

🌿Our Mission🌿

Our Mission is to provide out understanding hair care products for women, men, children with kinky, curly, coily, or permed hair. We are dedicated to creating products that will withstand the stress of each hair strand. Our goal is to produce products to encourage hair growths and scalp support. We are committed to building confidence by helping our customers care for their hair. we understand healthy hair is a confidence booster, giving us an extra dosage of self-confidences.
For this reason, we are dedicated to you, and the feeling we all experience when we are having a good hair day every day.

Natural Ingredients

Expert Craftsmanship

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What Clients Say

I've finally found my holy grail for 4C hair! The 4C Moisture products are a game-changer. My curls have never felt so hydrated and defined. The Leave-In Conditioner is a staple in my routine. Thank you, 4C Moisture, for creating products that truly cater to the needs of my beautiful 4C hair.

Eleanor Pena

Customer

I've struggled for years to find products that work for my tight coils. 4C Moisture has been a lifesaver. The Curl Defining Gel is magic! It provides the perfect hold without any crunchiness. I'm beyond happy with the results, and I can confidently say I've found my forever brand. Highly recommend!

Nicole W.

Customer

I've tried countless products claiming to be suitable for 4C hair, but 4C Moisture is the real deal. The Moisture Rich Leave-In Conditioner is now a staple in my routine. It keeps my hair hydrated for days, and the natural ingredients make me feel good about what I'm putting on my curls. 10/10, would recommend!

Jordan L

Customer